Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

A Branded World

Audiobook

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.


Expand title description text
Publisher: Blackstone Publishing Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781481599658
  • File size: 299313 KB
  • Release date: November 9, 2004
  • Duration: 10:23:34

MP3 audiobook

  • ISBN: 9781481599658
  • File size: 299652 KB
  • Release date: November 9, 2004
  • Duration: 10:23:34
  • Number of parts: 10

Loading
Loading

Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Levels

Text Difficulty:9-12

Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.


Expand title description text
This project was made possible in part by the Institute of Museum and Library Services. Funding for additional materials was made possible by a grant from the New Hampshire Humanities and the National Endowment for the Humanities.