Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

COMING UP NEXT

WHAT’S HOLDING BACK AI COMMERCE • The retail industry needs to solve three problems if AI engines ever facilitate buying.

The Next Phase of Retail Media • A wave of M&A deals shows that easy growth is gone.

Revenue Over Brand Awareness • Economic worries and AI have shifted priorities for the marketing department.

ANNIE BARRET • With so much going on in the sports world, the VP of Adidas Originals opens her playbook to marketing today—and two years down the line.

Stop Marketing Out of Envy • When a mass brand borrows tactics from a premium one, the math rarely adds up.

THERE’S NEVER BEEN A BETTER TIME TO HAVE A GREAT IDEA

EMMA GREDE • After years building a multibillion-dollar brand empire behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.

EXECUTIVE

BRAND

AGENCY

AGENCIES VANGUARD AWARDS • THESE INDUSTRY LEADERS ARE MEETING TODAY’S CHALLENGES WITH FRESH IDEAS AND RELENTLESS INNOVATION.

BEYOND THE QUENCHER WOMAN • Stanley 1913 plots its next act after viral fame.

The Lo-Fi Creative • Kepler’s Zach Schimpf makes music for Adult Swim—and about his dogs.